Survive Til 2025?6/2/2024 A year after the WGA and SAG-AFTRA strikes, Hollywood is struggling to recapture the Barbenheimer craze of 2023. With a number of high-profile projects being pushed to next year, the Memorial Day Weekend box office struggled in a way unseen in almost 30 years. What movies are you excited about this summer?
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Even though I work with a movie studio at work and see budgets come in for cable/ broadcast advertising, I am not too surprised to see these falling numbers. They spend less and less on traditional advertising and more on integrations and digital marketing, and while it does seem to be more effective, I think not as many people are really interested in going to the movie theaters anymore. I think the only movie coming out this year that I am interested in seeing in theater is Despicable Me 4.
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