Could Pre-Saves Help Filmmakers?5/19/2024 In a similar way to how musicians share a video of a bridge or chorus from a soon-to-be-released song to drive pre-saves, that is how the 'Americano' production intends to use stills and dailies on Instagram and TikTok to drive the audience to the YouTube channel or the podcast. The longer that an audience is engaging with the content and following the social accounts the more attractive the project becomes to potential sponsors and partners. The modern entertainment landscape is an eyeball economy that operates in a clockwise fashion where output and engagement lead to countless revenue streams beyond just the box office. As filmmakers, especially now during this moment in Hollywood history, we should be running toward a world where creators have negotiating power directly with their audience. In an ideal world, all creators own their intellectual property and have the ability to sell it directly to their fans if they want to. What would drive you to pre-save or pre-buy a movie?
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